Abnormal
Collaboration with Havoc in creating an online presence and an online store for San Diego microbrewery that would match the extremely refined quality of Abnormal's interiors.
Travis of Havoc and Matt of Abnormal asked me to bring to life, create responsive versions, and set up an e-commerce for the brewery. I rarely take on projects which I did not personally design, but when I do I make sure I really like them for one reason or another. This is one of those cases.
Services
Creative development, information architecture, interface design, e-commerce development, animation & interactions.
the lay of the land and what came out of it
As it stood Abnormal brewery itself was superbly crafted and decorated. It was beautiful and exquisite, modern and thoughtful. The restaurant premises were a marvel of interior design, the amount of thoughts that was going into the serving of every dish was absolutely mind boggling. But the online and branding parts were lacking. We realized brand's full potential and expanded it to the web.
Abnormal site had to be easy to update and manage so the choice fell on the Webflow ecosystem. E-commerce side uses it as well.
I created an extremely flexible layout system for the project, developed complex CMS structure for every dynamic element on the site, set up e-commerce solution that was hooked into third party services as necessary.
The year we launched the project wasn't the kindest for small businesses, but Abnormal proved itself to be super flexible, and adapted to changing conditions with grace. I wholeheartedly wish all the best to Matt and his staff.
